" Establish Authority: Business Schema Generator & Presence Checklist
Free tool

Authority presence checklist

Search engines and AI systems don’t guess who you are—they look for consistent signals across your website, Google Business Profile, directories, and social profiles. This checklist walks through those signals step by step.

Why use it

  • Spot gaps before they hurt rankings or AI citations.
  • Keep your name, address, and phone (NAP) aligned everywhere.
  • Cover GBP, schema, links, content, and technical basics in one place.
  • Progress saves automatically in your browser—nothing is uploaded.

When you’re ready to publish machine-readable business data, open 2 — Schema generator to copy JSON-LD for your site.

Establish Authority — checklist

0 of 0 completed — your progress saves automatically in this browser.

Live JSON-LD output — paste into your page’s <head>

      

      

        How to add this to your site
        
    
          
  1. Copy the code above using the button.
    2. 
          
  2. WordPress: Install Rank Math or Yoast SEO (free) → paste under Custom Schema, or use a plugin like "Insert Headers and Footers" to add it to every page's <head>.
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  3. Squarespace: Settings → Advanced → Code Injection → paste in the Header field.
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  4. GoDaddy Website Builder: Settings → Website → SEO → Header/Footer → paste in Header.
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  5. Hand-coded / custom site: Paste directly inside the <head> tag on your homepage (and ideally every page).
    6. 
          
  6. Validate for free at Google Rich Results Test.
    7. 
        

        
Keep this code in sync with your actual contact details. Mismatches between schema and on-page content can erode search engine trust.

      

    


  





  

    
    
How to use this tool


    

      Overview
      
This page has two tabs: 1 — Authority checklist first, then 2 — Schema generator. All fields run locally in your browser—nothing you enter is sent to any server.

    


    

      Tab 1 — Authority checklist
      
This is the default view when you open the tool. You’ll see a step-by-step list covering schema, Google Business Profile, directories, social profiles, NAP consistency, content, and technical basics.

      
What to expect: Check off tasks as you finish—the progress bar shows how far you’ve come. Your checks are saved in this browser only (localStorage).

    


    

      Tab 2 — Schema generator
      
Click 2 — Schema generator when you’re ready to build JSON-LD.

      
Pick the schema type that fits your business, then enter your business details. The code in the dark panel is live JSON-LD: it refreshes as you type.

      
Expected result: A complete <script type="application/ld+json"> block you can paste into your site’s <head> (or your SEO plugin). Use Copy to clipboard, deploy it, then validate with Google Rich Results Test.

    


    

      Print & reset
      
Use Print checklist (below the list) for a paper copy or PDF. Use Reset all progress only if you want to clear every checkbox and start over.